About Us

What is Fynbos?

Fynbos is a unique and diverse group of plants native to the Western Cape of South Africa. Known for its incredible variety and resilience, fynbos thrives in the wild landscapes of the Klein Karoo and surrounding regions. These plants are not only beautiful but also rich in medicinal and culinary properties that have been used for generations by indigenous communities.

Why Use Fynbos?

Health Benefits of Fynbos

“Fynbos is one of the world’s richest floral kingdoms. Although it covers less than 0.5% of the Earth’s land surface, it is home to over 9,000 plant species, with nearly 70% found nowhere else on the planet.”

South African National Biodiversity Institute (SANBI)

Our Story

Klein Karoo Fynbos was born out of a deep love and respect for the natural beauty and unique plants of the Klein Karoo. Paula Potgieter, our founder, discovered the incredible potential of indigenous fynbos plants after moving to Wildehondekloof Private Game Reserve in 2020. Inspired by the rich traditions and ancient knowledge shared by local communities, Paula Potgieter began experimenting with using these plants in cooking, wellness, and everyday life.

What started as a personal exploration quickly grew into a passionate mission to share the wonders of fynbos with others. After months of careful research, collaboration with experts, and hands-on experimentation, Klein Karoo Fynbos was launched in 2025. Today we proudly offer handcrafted products made in small batches, sustainably sourced from the Western Cape. Each item reflects our commitment to honoring the land, supporting local people, and promoting the natural health and flavours of our wild flora.